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Short Take: Let's Talk launches wireless shopping site

Let's Talk Cellular & Wireless, a mobile phone retailer with 260 stores in 22 states, has launched LetsTalk.com, a wireless comparison shopping site. The "clicks and mortar" strategy, featuring online and in-store sales, is similar to that of ePhones.com, an online wireless retailer that sells handsets and service in its Totally Wireless retail outlets. The online wireless comparison shopping market has become increasingly crowded, as dozens of companies try to take advantage of the growing demand for mobile phones and service.

Let's Talk Cellular & Wireless, a mobile phone retailer with 260 stores in 22 states, has launched LetsTalk.com, a wireless comparison shopping site. The "clicks and mortar" strategy, featuring online and in-store sales, is similar to that of ePhones.com, an online wireless retailer that sells handsets and service in its Totally Wireless retail outlets. The online wireless comparison shopping market has become increasingly crowded, as dozens of companies try to take advantage of the growing demand for mobile phones and service.