Short Take: IBM debuts service for utility companies
IBM has debuted DecisionEdge for Utilities, a venture with start-ups Axciom and Per-Technologies. The new service will provide electric utility companies with a marketing data service. IBM said it is targeting companies changing from a regulated market place to a deregulated one. DecisionEdge allows companies to build a marketing data warehouse and analytical marketing applications. No price has been set for the service.
has debuted DecisionEdge for
Utilities, a venture with start-ups Axciom and Per-Technologies. The new
service will provide
electric utility companies with a marketing data service. IBM said it is
targeting companies changing from a regulated market place to a deregulated
one. DecisionEdge allows companies to build a marketing data warehouse and
analytical marketing applications. No price has been set for the
service.