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Short Take: eToys completes BabyCenter acquisition

eToys is rolling away with BabyCenter in its carriage. EToys says its completed its acquisition of BabyCeter, a site that provides information about babies and pregnancy, as well as thousands of baby products and supplies. Through the deal, eToys said its strengthening the company's ability to target customers from the pregnancy stage through their children's pre-teen years.

eToys is rolling away with BabyCenter in its carriage. EToys says its completed its acquisition of BabyCeter, a site that provides information about babies and pregnancy, as well as thousands of baby products and supplies. Through the deal, eToys said its strengthening the company's ability to target customers from the pregnancy stage through their children's pre-teen years.