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Short Take: Brokerage site to be sold in online auction

Web advertising company AdShop Online plans to sell its fledgling brokerage site, EconoTrade, in a private email auction beginning July 6. The weeklong auction will begin with a minimum bid of $15,000 to cover Adshop's development costs. The New York-based company services clients including Sumitrans, a division of Sumitomo Bank, American Airlines, and 1stVenture.com.

Web advertising company AdShop Online plans to sell its fledgling brokerage site, EconoTrade, in a private email auction beginning July 6. The weeklong auction will begin with a minimum bid of $15,000 to cover Adshop's development costs. The New York-based company services clients including Sumitrans, a division of Sumitomo Bank, American Airlines, and 1stVenture.com.