Shipments of notebook computers and PCs grew 25 percent in the third
quarter of this year in Latin America, according to a report.
Shipments to the region reached almost 1.63 million units for the quarter,
up more than 25 percent from the third quarter of 1998 and up 20 percent
from the second quarter of 1999, according to International Data Corp.
(IDC) Latin America. Total PC shipment value reached almost US$1.8 billion
for the quarter, up more than 12 percent from the second quarter, IDC
Mexico contributed most to the growth surge, IDC reported.
Mexico's desktop PC growth was up 82 percent in the quarter, compared to a
fueling the charge is the continuous growth of local PC assemblers and
small integrators mainly in Brazil, Chile and Venezuela.
"A particularly successful strategy boosting Mexico's desktop market has
been to bundle PCs with Internet service while offering flexible financing
options," Alexandra Martinez, analyst for IDC Latin America PC research,
said in a statement. "This strategy targets the home and small business
segments, tapping into
lower economic levels that previously did not have access to this technology."
IDC's research indicates the Latin American PC market will continue to grow
rapidly in the coming months. This growth will be led in great part by
Mexico's booming PC market and economic recovery in the region.