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Microsoft's Halo 4: $220M in first 24 hours

Company says video game surpasses records set by previous installments of its shoot-em-up series.

Charles_Cooper.jpg
Charles_Cooper.jpg
Charles Cooper Former Executive Editor / News
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
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Charles Cooper
Microsoft said that its new Halo video game racked up $220 million in sales during the first 24 hours. In doing so, the company said, the game beat sales records set by previous installments of the series.

Also, Microsoft said that Halo 4 was on target to exceed the $300 million sales mark for its first week.

The title is the first of a new trilogy in the series, and the first to add onto the storyline developed in Halo, Halo 2, and Halo 3 by the franchise's creator, Bungie Studios. Halo 4 launched exclusively on the Xbox 360 on November 6.

Game trailer: Halo 4
Watch this: Game trailer: Halo 4