Microsoft taps Seinfeld for ad campaign

According to <i>The Wall Street Journal</i>, comedian Jerry Seinfeld will appear with Bill Gates in part of a $300 million marketing project stressing connections and ideas.

Margaret Kane Former Staff writer, CNET News
Margaret is a former news editor for CNET News, based in the Boston bureau.
Margaret Kane

Jerry Seinfeld will appear as a celebrity pitchman as part of a new $300 million ad campaign being developed for Microsoft, The Wall Street Journal reported.

The comedian will reportedly get $10 million for the campaign, in which he will appear with Microsoft Chairman Bill Gates in some of the ads. Comedians Will Ferrell and Chris Rock were also considered for the new advertising campaign, the paper said.


The paper said the ads, being developed by a new agency, Crispin Porter + Bogusky, will use a form of the phrase "Windows, Not Walls," and will stress connecting people and ideas. It will also focus on changing negative perceptions about Windows Vista.

The campaign, which is expected to debut September 4, just around the time Apple is expected to roll out new products and ads.