Tech Industry

Jony Ive-designed Leica M camera makes first appearance

The camera created by Apple's design chief and fellow designer Marc Newson has finally been shown off, and apparently went through 561 iterations. And yes, it's aluminum.


The limited edition Leica camera created by chief Apple designer Jony Ive and industrial designer Marc Newson has finally been unveiled, a little more than a year after it was first announced..

The full-frame camera, which will be sold at a charity auction on November 23, is based on Leica's M model and sports a 50mm f/2 lens. Apparently designing it turned into quite an endeavor:

Hundreds of models and prototypes were made in the development of The Leica M for (Red). The body and lens ultimately being machined from a custom engineered alloy. Presented with a perfectly textured anodized aluminum outer shell, the traditional leather waist, synonymous with Leica, has been replaced with a laser machined aluminum body. More than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1,000 prototype parts were made during the 85 days it took to create of this incredibly special camera.

The camera is one of more than 40 items that will go up for auction, along with special 18K rose gold versions of Apple's EarPods and a customized Steinway piano. There's no word yet on the auction's starting price on the camera.

Proceeds from the "(Red) Auction" at Sotheby's New York will benefit the Global Fund to fight AIDS, Tuberculosis and Malaria. It's part of the larger Product Red organization co-founded by U2's Bono.