More than half of iPhone users, and close to that on iPads and iPods, are running Apple's latest iOS, an advertising company says.
More than half of iPhones in the U.S. and Canada are already on Apple's latest operating system, a new report says.
Advertising and analytics company Chitika today released updated metrics on ad impressions dating back to when iOS 6 came out last month. The company found that 60 percent of iPhone users are now on iOS 6. Meanwhile iPad users trail at 45 percent, and iPod users at 39 percent.
"Overall, this data points to Apple doing an outstanding job of keeping their user base up-to-date with the latest OS," Chitika said in a blog post. "By comparison, Google's latest data shows only 22 percent of its users being on its two most recent versions of Android."
The numbers follow a report from Chitika 24 hours after iOS 6 was released, which said that 15 percent of iOS users were already on the newest OS.
The software was released September 19, and according to Apple, adds "over 200 new features." Chief among them is an entirely new maps application that uses Apple's own data; changes to Siri that add more information about movies, restaurants, and sports scores; as well as deep integration with Facebook.
Of the features, the new maps app has drawn the most criticism, with users complaining of inaccuracies and a lack of detail when compared to the maps app that came before it, which used data from Google. Apple has since apologized for the quality of the software, and suggested alternatives.
Worth pointing out is that the update can only be installed on newer Apple devices, starting at the iPhone 3GS and newer, the iPod Touch 4th generation and newer, and the iPad 2 and third-generation iPad models. It remains unclear how many older and ineligible models there are among the 400 million iOS devices.