Ingenio brings pay-per-call ads to InfoSpace

The company is set to announce that ads from its network will appear on another search site.

Elinor Mills Former Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
Elinor Mills

Pay-per-call advertising pioneer Ingenio was set to announce Wednesday that ads from its network would appear on InfoSpace's search site.

Under the pay-per-call model, advertisers include their phone number next to links and pay only when a consumer calls them. Advertisers pay on average $9 to $10 per call, compared with 50 to 60 cents per click that advertisers pay on Google's AdWords network, said Marc Barach, Ingenio chief marketing officer.

Ingenio already offers pay-per-call ads on America Online and handles more than one billion searches per month, he said.