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Here's Apple's original 'copying' presentation to Samsung

Just what did Apple originally think Samsung was copying from it? Here's the original 2010 presentation Apple brought to some of Samsung's top executives.


SAN JOSE, Calif. -- As part of its spat with Samsung, Apple has entered into evidence the original slide deck it says it brought to top Samsung executives to say Samsung was ripping off its products.

The 67-page presentation -- embedded in full below -- was presented on August 4, 2010, according to Boris Teksler, Apple's director of patent licensing and strategy. Teksler took to the stand in court today to explain the beginnings of strife between the two companies, though he said he himself was not at the meeting.

Two months after the presentation was shown, Apple came back to Samsung with a separate document detailing how the two companies could reach a licensing agreement. More information on what happened after that is expected to be offered next week, when Teksler's testimony continues.

In short, here are the things Apple says are the key issues:

• Samsung is a key Apple partner
• The Android software platform makes extensive use of Apple intellectual property...without Apple's permission
• Android is designed to lead companies to imitate the iPhone product design and strategy
• Samsung's choice to use Android without a license undermines Samsung's greater relationship with Apple

Apple breaks down what it believe to be infringements in multiple parts of Google's Android OS, including the runtime, libraries, application framework, applications layer, and the "Android ecosystem" at large. Also included are things that ended up in Apple's initial lawsuit, including screenshots of the home screen, certain apps, and Samsung's packaging.

What Samsung was keen to point out in its cross-examination of Teksler is that the presentation makes no mention of the design patents and trade-dress claims Apple is using against Samsung in this case. There are also many utility patents that focus on Android rather than the changes Samsung made to alter the appearance of Android on its phones.