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GuruNet adds Google's AdSense

The company behind Answers.com cozies up even closer to the search giant.

GuruNet, the company behind Answers.com and the desktop application that researches keywords over the Web, inked a deal with Google to distribute its AdSense contextual advertisements and share resulting revenue.

GuruNet said it would serve the text ads, which have turned Google into an ad revenue powerhouse, on its 1 million online topic pages. The site also launched an Answers.com search results page that uses the Google search engine.