Tech Industry

Google, BellSouth partner on local-ad effort

The carrier is expected to give the search giant better access to small and medium-size advertisers in the Southeastern states.

Google has entered a multiyear partnership with BellSouth in which the carrier will sell ads through the search giant's AdWords program, according to a statement released Thursday.

The deal will let Google use BellSouth's sales force to reach small and medium-size businesses across a nine-state region in the Southeast, Sukhinder Singh, general manager of Google's local and third-party sales group, said in a statement.

BellSouth has its own online advertising business in, a yellow-pages site. BellSouth says users made nearly 160 million searches on last year.

Through Google's AdWords program, advertisers get access to about 80 percent of U.S. Internet users, according to a statement from the companies.

Google AdWords works by providing advertisers an opportunity to bombard surfers with marketing messages when they search for information.

Google and rival Yahoo have been fine-tuning their local search services in an effort to snag a piece of the estimated $100 billion U.S. local-advertising market.

BellSouth already has an agreement with Google to provide search capabilities to its Internet and broadband customers.