EMC launches ad campaign

Storage giant EMC has begun its biggest initiative so far to make its letters a household name. EMC will spend tens of millions of dollars on the campaign, spokesman Rick Lacroix said. The campaign will begin Thursday with commercials during the NCAA men's college basketball tournament, the company said. EMC, while dominating rivals such as IBM, Hewlett-Packard and Compaq Computer in the high-end storage market, doesn't have the name recognition of those companies.

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Stephen Shankland has been a reporter at CNET since 1998 and writes about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.

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I've been covering the technology industry for 24 years and was a science writer for five years before that. I've got deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and other dee

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Stephen Shankland

Jan. 2, 2002 4:43 p.m. PT

Storage giant EMC has begun its biggest initiative so far to make its letters a household name. EMC will spend tens of millions of dollars on the campaign, spokesman Rick Lacroix said.

The campaign will begin Thursday with commercials during the NCAA men's college basketball tournament, the company said. EMC, while dominating rivals such as IBM, Hewlett-Packard and Compaq Computer in the high-end storage market, doesn't have the name recognition of those companies.