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E-tailers plan joint online marketplace

eBay-owned and expect to launch Entertainment Marketplace early next year to combine's used products with's CDs, DVDs and videos.

eBay-owned and will create a jointly owned marketplace to sell new and used CDs and videos, the companies said Monday.

The site, which will be called Entertainment Marketplace, is expected to launch early next year and will combine's used products with's CDs, DVDs and videos.

Under the deal, the co-branded marketplace will be promoted from both sites and will feature's new products throughout its site. will plug the marketplace in its "Partner Center," an area launched on its site last month.

Financial terms of the deal were not disclosed.

The partnership stands out in the embattled online retail industry, where dot-coms are increasingly hanging "out of business" signs. In the last month, online retailers and closed their doors after mounting pressure for profits and lack of investor interest stilted operations.

Aliso Viejo, Calif.-based sells a wide range of discounted products including electronics, books and sporting goods--is using online partnerships with other e-tailers to bolster its revenues.

In October, the company aligned itself with several online car companies such as iMotors and to create an automotive center on its site--the first area within's Partner Center. By driving sales on these sites, makes money from commissions, revenue sharing and joint promotions. is a fixed-price, person-to-person marketplace for nearly 7 million previously owned products such as books, CDs and games, with all items selling for at least half off the list price.

Online auctioneer eBay bought in June for an undisclosed sum.

"This alliance opens up a new channel of millions of prospective buyers for both companies," president Joshua Kopelman said in a statement., founded in June 1997, has expanded into Canada, the United Kingdom and Australia.