Furthering its efforts to capitalize on online holiday
shopping, Disney is taking on flowers.
The entertainment behemoth has teamed up with flower delivery service FTD, and has launched Disney Flowers.
Users who access the service via Disney.com can order flowers that come in
vases adorned with Disney cartoon characters. Visitors can also place
specialty orders, such as bouquets that come in Winnie the Pooh containers.
Disney quietly posted a link to the service on November 23, the company confirmed today. The company was planning to announce the service later this week.
The partnership with FTD is an extension of an existing licensing
relationship between the two companies offline. FTD joins Music Boulevard and Barnes and Noble as e-commerce
partners that have built specialty Disney "boutiques," according to Chuck
Davis, Disney senior vice president, e-commerce. And there's more on the
way for Disney.
"We've got a video partner to
complement the Disney videos we have in
Disney stores," said Davis, hinting at an announcement with a video
retailer slated for next week. "It's a partner that has worked with us to
create a family video area that you'll see in the Disney store and across
other Disney Internet ventures."
Disney has heavily touted this holiday season as a major e-commerce
opportunity. It already has begun promoting its online shopping outlets on
Disney.com, and its sports paraphernalia retail store on ESPN SportsZone.
Market research firms have released predictions about e-commerce revenue
potential for this holiday season totaling in the billions.