says it has an enterprising plan for the future.
The company today announced a new corporate name, Inprise, along with plans for a new line
of application server software targeted at large corporations. CEO Del Yocam
also said the company will jump into the lucrative
services market with a new services arm and through alliances with systems
integrators and consultants.
All three moves are intended to make Borland a player in the
multibillion-dollar corporate information technology market.
The company had cut its teeth in
the computing world as a provider of tools to the individual developer,
which created a fierce loyalty among coders. Inprise will continue to sell
development tools under the Borland brand name.
Now, company executives see their future in the much more profitable systems
integration and software services area. That's a path many software
providers are following, as an increasing number of corporate applications
Yocam said the name change was prompted by the company's acquisition of
Visigenic Software in February and its desire to appeal to corporate buyers.
The new server software in
development, to be called the Inprise Application Server, will combine new and existing technologies. Shipment is
expected by year's end, through the release of individual components and
added support to the company's development tools.
Specifically, Inprise will use object request broker software, picked
up through its Visigenic acquisition, to link client development and
management tools to server-based data and applications.
Application Server will also include management tools, Web
integration, security services, transaction management, and integration with
enterprise data and applications via CORBA and Microsoft's COM framework.
Selling application server software is turning into big business. The software can simplify the task of linking incompatible systems and systems
located in disparate locations. Yocam trotted out an International Data Corporation study that
pegs the current market as a $400-million-per-year business. By
2001, total application server sales are expected to reach more than $1 billion.
Inprise's new service organization will roll out this year, according to the
company. Additional partnerships with consultants including Arthur Andersen,
Cambridge Technology Partners, and Ernst & Young, among others, are expected to appeal to corporate customers.
Yocam expects services to eventually compose 20 percent of Inprise's overall revenue.
The company has been riding the waves of a comeback after near extinction
only 18 months ago. The company has posted five consecutive quarters of growth and profits in four of the last five quarters. Last week, Borland
reported an increase in revenues to $46.5 million for the first quarter, up
from $43.4 million a year ago.
Borland will also change its Nasdaq ticker symbol to "INPR."