That new Retina MacBook Pro is a radical design. Apple's new TV ad doesn't want you to forget that.
The commercial, with a voiceover by Peter Coyote, seems effective in getting across the idea that Apple has fused the eye-popping Retina Display with an "impossibly thin" chassis.
And -- if the ad is indeed an accurate representation -- shows that the 15.4-inch IPS display has pretty decent viewing angles, which is IPS tech's calling card.
It will be interesting to see how many of the $2,200-and-up laptops Apple sells. Will it be just a successful niche product or appeal to a wider audience?
Despite its price, I'm betting that plenty of non-professional consumers will snap up the new MBP. It may be hard to resist the first MacBook with a Retina display and all that other "radical" stuff.