With 1 billion iPhone and iPod Touch applications downloaded from the App Store, Apple has clearly hit on a popular distribution model for mobile software.
This story has been updated. See below for details.
Just before 2 p.m. PDT Thursday, Apple delivered the 1 billionth App Store application, just nine months after the store launched.
The whole countdown process was a little arbitrary, but nonetheless represents a significant milestone for Apple. Although not without its share of controversy, the App Store has been a resounding success for mobile computing, and has forced Apple's competitors to take similar steps.
Someone won a fair amount of Apple gear as part of a contest surrounding the promotion, but Apple has yet to announce the winner.
Update, April 24, 9:07 a.m. PDT: Apple on Friday morning revealed the winner: 13-year-old Connor Mulcahey of Weston, Conn., who downloaded an app called Bump, from Bump Technologies. For being in the right place at the right time, Mulcahey gets a $10,000 iTunes gift card, an iPod Touch, a Time Capsule, and a MacBook Pro, Apple said.