It appears Dell has lost its multiyear edge on Apple as US consumers' most-desired desktop computer brand. Apple also beats out Roku for streaming media devices and Samsung for smartphones.
Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming media devices on US shoppers' holiday lists. And, for the first time, the company also got ranked as the top brand for desktops this year, according to data from market researcher Parks Associates.
"Apple topped the list of intended brands for desktop purchases for the first time this year," John Barrett, Parks Associates director of consumer analytics, said in a statement Wednesday. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."
Steadily moving up the list for desktop brands, Apple was in third place in 2011. In 2012, it displaced Hewlett-Packard for second place; and now, it has conquered Dell for first place. Parks Associates got its data for this year's most-desired brands from a national survey of 2,500 households in this year's fourth quarter.
For streaming media devices,
It's possible the same could happen with desktop computers -- people say they want Apple, but end up buying Dell.
"Being the 'preferred' brand is certainly an advantage, but consumers can still change their minds," Barrett said.
Other brands that topped shoppers' most-desired list were Sony's