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AMD targets mobile market with new chips

Advanced Micro Devices introduces two new mobile chips as it makes its first move in a new plan to gain ground in the notebook market.

Advanced Micro Devices on Monday launched the first play in its new game plan to gain ground in the notebook market.

The chipmaker, which said last week it plans to pick up speed in the notebook and server markets in 2002, introduced a new 1.2GHz mobile Athlon 4 chip along with a new 950MHz mobile Duron processor.

"2002 will largely be defined by our success in the mobile and server space, and holding ground in the desktop space," Chief Executive Jerry Sanders told attendees at the company's annual analyst meeting last week.

Compaq Computer will be first PC maker to offer the new mobile chips, according to AMD. The Houston-based company will offer the chips in its Presario 700 notebook line. Compaq says it will begin taking orders on Nov. 21.

Looking ahead, AMD plans to offer big jumps in mobile megahertz and also attach its new model-number naming scheme to mobile Athlon and Duron processors. For example, the Sunnyvale, Calif.-based company is expected to launch a mobile Athlon 1800, likely running at 1.5GHz, along with a Duron 1500, running at about 1.3GHz.

AMD's list prices for the new 1.2GHz Athlon 4 and 950MHz mobile Duron are $525 and $160, respectively.

AMD introduced the Athlon 4 last May at 1GHz.