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Amazon reportedly plans to open 28 new Fresh grocery stores

The tech giant has already opened 11 locations, and appears to be planning to expand rapidly.

David Priest
David Priest Former editor
David Priest is an award-winning writer and editor who formerly covered home security for CNET.

Eleven Amazon Fresh grocery stores have opened in the past eight months, and Amazon plans to open at least 28 more stores, according to a report in Bloomberg. This represents an aggressive expansion in the massive grocery industry in the United States, and could indicate Amazon's ambitions for offline retail in the future.

The first Amazon Fresh location opened to the public in September of 2020, in Woodland Hills, California. That location was quickly followed by more in the Los Angeles and Chicago areas. According to the report, new locations will span from Philadelphia to Sacramento, California.

Amazon did not immediately respond to a request for comment.

See also: Amazon's online grocery order options compared: Prime vs. Fresh vs. Whole Foods

Watch this: Inside Amazon's brand-new cashierless grocery store