In a report citing people familiar with the matter, the Journal said that the tech giant is looking at ways to combine the experiences of shopping online and in a physical store. Customers may be able to request clothing to try on by using QR codes, for example, and could use a touchscreen that would also recommend additional items.
Robots and other types of automation might also play a role in the stores, though the report noted that plans have not been finalized.
"As a matter of company policy, we do not comment on rumors or speculation," an Amazon spokesperson told CNET via email.
Reports surfaced in August that Amazon is planning on openingin Ohio and California to sell items like clothes and electronics.