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Instagram estimated to be worth more than $100 billion

Facebook bought the photo app for $1 billion in 2012.

Sean Keane Former Senior Writer
Sean knows far too much about Marvel, DC and Star Wars, and poured this knowledge into recaps and explainers on CNET. He also worked on breaking news, with a passion for tech, video game and culture.
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Sean Keane

Instagram would reportedly be worth more than $1 billion as a standalone company.

James Martin/CNET

Instagram has been estimated to be worth more than $100 billion if it was a standalone company, according to Bloomberg.

The photo app was purchased by Facebook for $1 billion in 2012 and recently reached a billion users a month.

Watch this: Why Instagram's $100 billion valuation isn't so crazy

Instagram has been drawing in new users faster than Facebook's main site and is expected to exceed 2 billion monthly users in the next five years, Bloomberg's analyst said. Instagram is still growing in the US, unlike Facebook. 

It could account for 16 percent of Facebook's revenue over the next year, up from 10.6 percent in 2017.

The company announced a bigger push into video last week when it unveiled IGTV, a standalone mobile app focused on programming from creators on the platform.