Amazon said Monday that its Prime membership discounts are coming to all Whole Foods across the US.
From Wednesday, Prime members can get a 10 percent discount on sale items at Whole Foods Market and Whole Foods Market 365 stores. Amazon is also offering discounts on baby back pork ribs, mochi ice cream and all bulk items, among other things.
The discount program kicked off in Florida in May and expanded to include 23 states earlier this month.
"Customer feedback has been overwhelmingly positive -- in fact, Prime members have adopted this benefit at one of the fastest rates we've seen," wrote Cem Sibay, Amazon Prime's vice president.
Amazon bought Whole Foods a year ago. It hopes to use the high-end grocer as a way to entice people to join Prime. Earlier this year, it launched Prime Now two-hour deliveries from some Whole Foods stores and introduced a 5 percent discount on purchases using an Amazon Prime Visa credit card.