Pop-up purveyor D Squared wins reprieve
Judge refuses to extend a preliminary injunction against a company that stands accused of exploiting a security flaw to market pop-up blocking software.
D Squared, based in San Diego, sells software that helps people block
pop-up advertisements while they're surfing the Web. To promote the
software, the company
The Federal Trade Commission sued D Squared in federal court in
Maryland, and last month won a preliminary injunction preventing it from
sending the ads. D Squared
The decision means D Squared can resume sending ads through the notification system pending a trial on the matter, scheduled for early next year. It was unclear what impact the ruling would have on end users, however, as the issue has already led Microsoft and others to take steps to prevent the Messenger feature from being used this way.
Microsoft recently
Pop-up advertising is considered to be among the most effective formats for online advertisers, scoring higher response rates than banner ads. But Web surfers also consider pop-ups among the most annoying online marketing techniques.
A growing backlash against pop-ups could make the format less popular
among ad buyers, as software makers and Internet service providers
increasingly add pop-up blocking features to Web browsers and plug-ins.
Microsoft next year plans to add a pop-up blocker to its
all-but-omnipresent Internet Explorer browser,