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Apple Watch launches Pride Edition bands to celebrate LGBTQ+ community

The new bands, celebrating the LGBTQ+ community on the International Day Against Homophobia, Transphobia, and Biphobia.

Shelby Brown Editor II
Shelby Brown (she/her/hers) is an editor for CNET's services team. She covers tips and tricks for apps, operating systems and devices, as well as mobile gaming and Apple Arcade news. Shelby also oversees Tech Tips coverage. Before joining CNET, she covered app news for Download.com and served as a freelancer for Louisville.com.
  • She received the Renau Writing Scholarship in 2016 from the University of Louisville's communication department.
Shelby Brown

You can order the new watch band for Pride now.


Apple on Monday launched a new line of bands for the Apple Watch to celebrate and support the LGBTQ+ movement and community. The new Pride Edition Braided Solo Loop and the Pride Edition Nike Sport Loop encompass the original LGBTQ+ rainbow, as well as strands to represent Black, Latinx, those lost to HIV/AIDS, transgender and nonbinary communities.

The Pride Edition Braided Solo Loop costs $99, and the Pride Edition Nike Sport Loop costs $49. You can order the new bands online now and they'll be available in Apple Stores on May 25. The Nike band will also be available on Nike's website soon.

The Pride Edition Braided Solo Loop works with Apple Watch SE and Apple Watch Series 4 or later. The new Nike Sport Loop is compatible with Apple Watch Series 3 or later.

In addition, a new Pride watch face display is coming this year in a software update. The tech giant launched pride-inspired sports bands back in 2020 along with Pride watch faces in the WatchOS 6.2.5 update.

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