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Tribeca Immersive Unveils VR, AR and World's Biggest Holographic Screen

The Tribeca Film Festival's pageant of immersive projects kicks off Friday, with new tech spectacles on display and a virtual wing you can visit from home.

Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
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Joan E. Solsman
4 min read
A colorful gallery of art rooms circle around a garden with illustrated trees reaching up to the sky.

Tribeca Immersive's virtual wing is accessible at home if you have a VR headset that can hook up to a computer. 

Tribeca Film Festival

The Tribeca Festival's annual Immersive showcase returns Friday, bringing an abundance of virtual reality and experimentations with next-gen audio and augmented reality -- even the premiere of a gigantic holographic display. 

Over the last five years, Tribeca Immersive has grown into one of the biggest US events showing off the latest interactive storytelling in tech-forward formats like virtual reality. This year's exhibition includes a long lineup of VR, plus projects based in AR and binaural 3D audio. 

A holographic seems to project an image of a human hand.

A picture frame-sized Looking Glass display hints at the holographic what the company's scaled-up screen at Tribeca, the debut of the world's largest holographic display yet.

Looking Glass Factory

There's even a holographic film showing off a new 65-inch display by Looking Glass Factory for the first time. It takes the pint-sized version CNET last looked at and stretches it out to cinematic scale.

This year's Immersive selection, which opens Friday and runs through June 19, also straddles the liminal state of the pandemic life now, with one foot stepping back into in-person norms and the other still standing in the virtual replicas of events during the COVID-19 lockdown. Tribeca Immersive holds in-person experiences accessible only in the fest's Lower Manhattan stomping ground. But the exhibition also has a virtual wing that can transport you from your home to a fanciful gallery of VR pieces, if you have a $5 ticket (but also a relatively expensive VR setup).

"We have learned and evolved over the course of the past two years, so that both the physical presence and the digital presence are equally important,"  Casey Baltes, the vice president of Tribeca Games and Immersive, said in an interview ahead of the festival's opening. 

Conceptually, 2022's Immersive program curates its two dozen pieces across four themes, according to Ana Brzezińska, Immersive curator. They comprise motifs of nature, society and identity, art and memory, and "tomorrow," she said. 

The virtual Immersive environment reflects those themes too, Brzezińska said. Tribeca commissioned VR artist Dani Bittman to build the space, creating an "Alice in Wonderland experience" that presents its 12 projects on view when you explore its periphery.

Immersive, in person and at home

An overhead shot shows a line of women walking through shallow waters blanketing white sand and dark green seaweed.

A still from Zanzibar: Trouble in Paradise. 

Tribeca Festival

Most of Tribeca Immersive is installed at Spring Studios, the festival's central hub. But two in-person pieces take place elsewhere in the city: A VR project called Evolver taking place at a stand-alone space near the southern tip of Manhattan, a project that involves well-known auteurs like director Terrence Malick as a producer and Radiohead's Jonny Greenwood providing music, and a site-specific piece called Mushroom Cloud NYC / Rise you can unlock on a pier on the Hudson River, which incorporates augmented reality and an NFT.

The Spring Studio's main space is where Looking Glass' giant holographic display is screening Zanzibar: Trouble in Paradise, a lusciously shot documentary short about women who farm seaweed on an African island as they grapple with impacts of climate change. 

A round animated woman character holds a tiny chopsticks and a cup of microwaveable noodles in her hands.

Missing Pictures is a VR series lets filmmakers' narrate their failed movie pitches, with VR imagining what the story might have looked like. 

Tribeca Festival

The Spring Studio's installations also include some projects exclusively available there in person: 

  • Kubo Walk The City, a 20-minute VR animation set in Korea under Japanese occupation; 
  • Missing Picture Ep. 3-5, three new installments running 56 minutes in the series in which filmmakers narrate a VR creation of movie they never fully pulled off; 
  • Plastisapiens, a 15-minute VR piece imaging a future where plastic and organic life merge; 
  • Iago: The Green Eyed Monster, a six-minute VR take on the villain of Shakespeare's Othello, reimagined as a woman; 
  • Intravene, a 25-minute immersive audio experience in binaural sound, about an epidemic of overdoses in Vancouver; 
  • Please, Believe Me, a 28-minute piece by famed VR artist Nonny de la Peña exploring the case of a woman whose Lyme disease symptoms were ignored by the medical establishment; 
  • ReachYou, an 11-minute AR project described as a transmission from a future when Earth is no longer habitable.
A woman sits cross-legged on the floor painting a wall-sized mural with faces of Japanese Canadian farmers.

Emergine Radiance turns figures in hand-painted murals into narrators via AR and VR. 

Tribeca Festival

Other Immersive projects are available both in person and at home: 

  • Emerging Radiance: Honoring the Nikkei Farmers of Bellevue, a three-minute experience combining hand-painted murals and AR filters -- this piece is exhibited as AR in person at Spring Studio and re-created for VR in the virtual Tribeca Immersive exhibit; 
  • LGBTQ + VR Museum, a 20-minute VR celebration of queer stories and art; 
  • Planet City VR, a 6-minute VR exploring a fictional city of 10 billion, clustering all the people on Earth together to let the rest of the planet exist without our interference; 
  • The Black Movement Library - Movement Portraits, 17 minutes of VR portraits of performers contributing their movement data to an archive called the Black Movement Library; 
  • This Is Not A Ceremony, a 25-minute VR winding through several testimonials about being indigenous Canadian; 
  • Container, a 16-minute piece that's part VR, part installation art, touching on modern-day echoes of a slave trade tragedy in 1794. 
A cartoon panda and deer sit on the roof of a camper can that has a banner reading "Burning Man" attached to the side.

Glimpse is animated VR set in the mind of Herbie, an illustrator who's also a panda, as he delves into the memories of his relationship with ex-girlfriend Rice, a deer. 

Tribeca Festival

And finally, a few projects are exclusive to the virtual Immersive environment: 

  • Limbotopia, a 25-minute surrealist animated VR film taking a dreamlike journey through a mysterious city; 
  • Mescaform Hill: The Missing Five, an 18-minute animated VR graphic novel about a police cadet investigating the disappearance of several cops;
  • End of Night, a 49-minute VR piece about an escape by boat from Nazi-occupied Denmark; 
  • Exhibition A, a 25-minute project described as a VR love letter to women of color; 
  • Glimpse, a 23-minute interactive VR animation set in the mind of a heartbroken panda artist who has recently broken up with his deer girlfriend; 
  • Missing Pictures Ep. 2, an episode of the VR series. 

To access these from home, you need a VR headset that connects to a computer and can run programs through Steam because Tribeca Immersive's exhibit was built in the Museum of Other Realities, a Steam-powered VR environment.

The Oculus Quest, the country's most popular consumer VR headset, isn't enough on its own. If you want to use your Quest to explore Tribeca Immersive, you'll need to connect it to a pretty powerful laptop or PC with its Oculus Link feature.