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Sony temporarily chops price of Reader Wi-Fi to $99

Matching the price of the Kindle Touch, Nook Simple Touch, and Kobo Touch, Sony has temporarily reduced the price of the Sony Wi-Fi (PRS-T1) to $99 from $149.

The Sony Reader Wi-Fi (PRS-T1) comes in three colors and is available for $99 till December 24.

With all the major touch-screen e-ink e-readers now priced at $99, we've been wondering when Sony would give a price chop to its $149 Reader Wi-Fi (PRS-T1). Well, now it has--at least temporarily--dropping the price to $99 till December 24.

I've always liked the Sony Readers and the Reader Wi-Fi received generally high marks in our review, but it's hard to recommend with any enthusiasm when competing products form Amazon, Barnes & Noble, and Kobo come in at $50 less.

If $99 still doesn't sound good enough, here's another deal sweetener: Sony will also give you an additional $50 off by trading in any brand e-reader for a new Sony Reader Wi-Fi through December 31. That's right, any e-reader, so dust off that first-gen device gathering dust in a drawer.

At $50, it's hard not to call the ad-free Sony Reader Wi-Fi a pretty great deal--at least temporarily.

Update: Sony pointed out that it recently dropped the official price of the Reader WiFi to $129.99. We asked a company PR rep to wield her power and get the price changed to show up on the Sony Website (somebody didn't get the memo). But the long and short of it is that after the sale is over, the price goes back up to $129.99 not $149.99--or so Sony says.