The best time to drink coffee for maximum jolt? Video has answers

Let the folks at AsapScience open your eyes to a new strategy for consuming your coffee at precisely the right time to boost the buzz.

Michael Franco
Freelancer Michael Franco writes about the serious and silly sides of science and technology for CNET and other pixel and paper pubs. He's kept his fingers on the keyboard while owning a B&B in Amish country, managing an eco-resort in the Caribbean, sweating in Singapore, and rehydrating (with beer, of course) in Prague. E-mail Michael.
Michael Franco

If, like millions of people, you head zombie-like to the kitchen every morning to down a cup of coffee, you might want to rethink your strategy. That's what the folks at AsapScience assert in a new video.

The video, which came out Sunday, explains that it's all about the hormone cortisol our bodies naturally produce -- and when we are most likely to produce it. Cortisol is produced when our bodies enter flight-or-fight mode, but it's also linked to our alertness levels.

When cortisol is coursing through the bloodstream, the video says, the effects of caffeine are not only diminished, but ingesting it during peak cortisol production (typically between noon and 1 p.m. and between 5:30 and 6:30 p.m. are two such times) will actually make us resistant to the drug's benefit over time.

The new video is from the same team that's previously told us what happens to our brains when we take psychedelic mushrooms, what would happen if all the humans disappeared from Earth and why we like the smell of our own, um, off-gassing. God bless science.

So when exactly is the best time to get the maximum jolt from your java? You'll just have to pour yourself a nice cup of coffee and watch the video above to find out. Cheers!

Coffee in space: A complete history (pictures)

See all photos