Apple's having a pretty good week. After reporting what can only be described asyesterday, its stock price . The company also set another record, selling out its annual developers conference .
But it won't be this good forever warns Forrester Research chairman and CEO George Colony in a blog post today.
"Apple's momentum will carry it for 24 to 48 months," Colony said. "But without the arrival of a new charismatic leader it will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation."
The example company Colony props up is Sony following the tenure of its CEO Akio Morita in 1994, as well as Apple right after Jobs was ousted, and Disney post-Walt.
Who would such a leader be for Apple then? Dismissing CEO Tim Cook, as "a proven and competent executive to succeed Jobs," but with a "legal/bureaucratic approach" that's a "mismatch for an organization that feeds off the gift of grace," Colony points to two people who are already inside Apple.
"Without knowing them personally, I would look to Apple executives Jon Ive or Scott Forstall to be CEO," Colony wrote. "From on far they appear to have some of the charisma and outspoken design sense to legitimately lead the company."
Colony, of course, is not the first person to suggest that either of those two execs as potential successors would be a good fit at Apple's top spot. The big question of course is where this idea that Cook is seemingly not fit for duty came from, and why that's the question to ask now?
Forrester is a large, and well-respected market research company, and its reports hold sway in technology and beyond. Yet, in many respects, these are exactly the kind of claims that came out immediately after Steve Jobs stepped down as Apple CEO, and shortly after his death last year.
Colony, to a great extent, is following the classic formula of the provocateur:
In this case, Colony points to the centralized Apple organizational chart inside Adam Lashinsky's"Inside Apple," which was published earlier this year. That title, which followed Walter Isaacson's authorized Jobs bio -- but did not include Apple's participation -- made the case that Jobs was the ultimate decision maker in all matters, but that he also planned for the company's future with its university program, set up to create internal case studies and teach other skills. Colony dismisses that notion, pointing instead to the words of sociologist Max Weber.
"Charisma can only be awakened and tested, it cannot be learned or taught."
All the latest Apple news, featuring developments on the iPhone, iPad, Macbooks, OS X and much more.
Jul 226 rumors about Apple Watch 3
Jul 21Making sense of iOS 11's new Notification Center
Jul 21Turn your Mac or PC into a cheap and easy Apple TV
Jul 20Firefox for iOS now wants you to browse in the dark