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Virgin space spinoff will pop teensy satellites into orbit

Richard Branson's newest effort, Virgin Orbit, aims to launch small satellites from a jet flying at 35,000 feet.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
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Stephen Shankland
​Virgin Orbit plans to get small satellites into space cheaply and flexibly with small rockets launched from a jet.

Virgin Orbit plans to get small satellites into space cheaply and flexibly with small rockets launched from a jet.

Virgin Orbit

Elon Musk's rocket program at SpaceX is designed for massive payloads like communications satellites. But fellow space buff Richard Branson seems to be more interested in satellites that'll fit in the palm of your hand.

On Wednesday Branson fired up Virgin Orbit, a new business focused on launching tiny satellites, often known as cubesats. The diminutive orbiters are increasingly popular since they're cheaper to build and can still do useful work, like imaging the entire Earth's surface daily, as in the case of Planet Labs' foot-long Dove satellites.

Virgin Orbit is a spinoff from a team previously called LauncherOne. The project is designed to make launches quicker, easier and more flexible by dropping a launch rocket from a Boeing 747 jet called Cosmic Girl flying at 35,000 feet.

Virgin Orbit is the third company in the Branson space effort. The first two are Virgin Galactic, which focuses on commercial human spaceflight, and the Spaceship Company, which builds spacecraft for Virgin Galactic.

Virgin Orbit's leader is Dan Hart, who worked for aerospace giant Boeing for 34 years, including the post of vice president of government satellite systems.