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Videos: Apple's iPhone OS 3.0

Check out the company's introduction of version 3.0 of the iPhone operating system and new features, including copy and paste, search, MMS, and P2P connectivity.

As the smartphone stakes heat up, Apple isn't resting on its iPhone laurels. On Tuesday, the company introduced version 3.0 of the gadget's underlying system software, and if there was nothing earth-shattering, it did deliver on some features for which users have been clamoring.

Here's a look at the iPhone OS 3.0 event in short video segments:

-- Copy and paste --

Now Playing: Watch this: iPhone OS 3.0: Copy and paste
1:45

-- Search --

Now Playing: Watch this: iPhone OS 3.0: Search
2:16

-- MMS --

Now Playing: Watch this: iPhone OS 3.0: MMS
1:06

-- In-application purchases --

Now Playing: Watch this: iPhone OS 3.0: In-app buying
3:08

-- Peer-to-peer connectivity --

Now Playing: Watch this: iPhone OS 3.0: Peer-to-peer networking
2:16

-- Push notification --

Now Playing: Watch this: iPhone OS 3.0: Push notification
3:15

-- Leaf trombone World Stage --

Now Playing: Watch this: iPhone OS 3.0: Leaf Trombone
2:03