Uh, dude, the Dell guy is accessorizing
The company, apparently not satisfied with gaining PC market share last year, unveils T-shirts, caps, backpacks and more all playing off its popular "Dude" TV ads.
Dell Computer has a new motto: "Dude, you're getting a T-shirt!"
Or a baseball cap. Or a backpack. Or anything else with "Steven" and the "Dude, you're getting a Dell!" tag line.
Dell, more known for gaining a larger share of PC market last year, has now set its sights on apparel, unveiling on Tuesday a line of "Dude Gear" accessories including T-shirts, caps, notebook backpacks and CD cases.
Apparently, the successful TV commercials and the Steven Web site just weren't enough.