UFC 244 is a big one. A very big one.
It has no "real" titles at stake. Nate Diaz and Jorge Masvidal, as incredible as they are, have never been champions in the UFC, but this Saturday there's something bigger at stake: The claim to be the "baddest motherfucker" in the UFC.
It's a narrative started by perennial MMA anti-hero Nate Diaz, but the UFC has taken it very literally, creating a one-off BMF (bad motherfucker) title that will be presented to either Diaz or Masvidal by none other then Dwayne "The Rock" Johnson after the fight.
For one night only, the UFC is going full pro wrestling and I, for one, cannot wait.
Wait, what... a Bad motherfucker title?
The bad motherfucker title is basically a concept Nate Diaz invented: The idea that he's the baddest motherfucker in the UFC and therefore the person to beat. Diaz has lost a lot of MMA matches, but usually after being outwrestled and held on the ground. What Diaz is essentially saying is he's the best fighter in the UFC.
After Diaz beat Anthony Pettis in August he called out Jorge Masvidal -- another bad motherfucker -- saying he wanted to defend "his title" against him. The made up one.
Then Dana White and the UFC decided to make that fight the main event for UFC 244, complete with a brand new BMF title, which the UFC is actually making. Dana White just teased the belt on Instagram.
It's weird. This whole situation is weird. Very WWE. But it's for one night only and this is a huge fight, so we'll forgive it.
UFC 244 takes place on Saturday October 5 in the US.
Here are the start times by region.
The Main Card starts at 10 p.m. (ET)
The Prelims start at 8 p.m. (ET)
The Early Prelims start at 6.30 p.m. (ET)
(Note that in Australia UFC 244 runs through into Sunday November 3.)
The Main Card starts at 2 a.m. (GMT)
The Prelims start at 12 a.m. (GMT)
The Early Prelims start at 10.30 p.m. (GMT)
(Note in Australia UFC 244 starts on Sunday, November 3.)
The Main Card starts at 1 p.m. (AEST)
The Prelims start at 11 a.m. (AEST)
The Early Prelims start at 9.30 a.m. (AEST)
How to watch
This year the UFC entered a new partnership with ESPN. That's great news for the UFC and the expansion of the sport of MMA, bad news for consumer choice. If you live in the US especially.
Note that CNET may get a share of the revenue if you buy any services linked via our site.
MMA fans in the UK can watch UFC 244 exclusively through BT Sport. There are more options if you live in Australia. You can watch UFC 243 through Main Event on Foxtel. You can also watch on the UFC website or using its app. You can even order using your PlayStation 4 or using the UFC app on your Xbox One.
UFC 244 has a killer main event, but it also features one of the most stacked undercards of the year. Top to bottom, UFC 244 has great fights from the early prelims onward.
Nate Diaz vs Jorge Masvidal
Darren Till vs Kelvin Gastelum
Stephen Thompson vs Vicente Luque
Derrick Lewis vs Blagoy Ivanov
Kevin Lee vs Gregor Gillespie
Corey Anderson vs Johnny Walker
Shane Burgos vs Makwan Amirkhani
Brad Tavares vs Edmen Shahbazyan
Andrei Arlovski vs Jairzinho Rozenstruik
Katlyn Chookagian vs Jennifer Maia
Lyman Good vs Chance Rencountre
Julio Arce vs Hakeem Dawodu
Is it worth watching?
Absolutely. The killer main event, The Rock handing over the belt, the pure insanity of the UFC inventing a belt for one night only, combined with a spectacular undercard makes this a UFC event you cannot miss.