Twitter launches analytics service

At the TechCrunch Disrupt show today, the microblogging service announces an analytics service for publishers--especially publishers of the 3 million sites that use the "tweet" button.

Rafe Needleman Former Editor at Large

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.

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Rafe Needleman

Sept. 13, 2011 11:12 a.m. PT

Twitter today announced an analytics service for publishers--especially the publishers of the 3 million sites that use the "tweet" button.

On stage at the TechCrunch Disrupt conference, Twitter's Director of Web Business Development April Underwood rolled out Twitter Web Analytics, a service that makes use of technology the company got in its July acquisition of Backtype.

The new analytics dashboard is focused on Web sites, not just individual stories. It shows which stories are the most shared and the most discussed, and which referring sites are sending the most traffic.

Underwood says that Twitter's new link wrapper, "t.co," is driving 100 million clicks a day to Web sites, and this product will help publishers understand and take advantage of that traffic.

Underwood also said that an API into this data will be made available so that other analytics companies can "make use of the click data at really high fidelity."