Rogers, who will start work Friday, will succeed co-founder Michael Ramsay, who had. Ramsay will also step down as chairman but will remain on the board, TiVo said Monday.
Rogers, who resigned as chairman of Primedia in 2003, has been vice chairman of TiVo's board since October. He will also serve as TiVo's president. The former president, Marty Yudkovitz,in February.
TiVo earlier this year indicated that Ramsay would step down as soon as a new CEO was found.
Prior to Primedia, Rogers was president of NBC Cable and executive vice president of NBC, where he was credited with crafting NBC's cable strategy.