Teens love iPhone more, use Facebook a lot less, says survey
More teens say their next phone will be an iPhone, Piper Jaffray finds, but the teen jury is still very much out on the iWatch.
I have seen the future and it looks rather like the present.
Teens, it seems, don't yet embrace a revolutionary spirit. They just want more iPhones.
I have before me Piper Jaffray's latest "Taking Stock With Teens" survey. This is a regular event, not dissimilar to "Dancing With The Stars."
In April of this year, the survey suggested that teens love iPhones more than ever. Today's revelations offer that they love them even more than ever.
Seventy-three percent of the teens surveyed said their next phone would be an iPhone. That's up from 67 percent in April. And just to show that teens occasionally mean what they say, 67 percent declared that their current phone was an iPhone, up from 61 percent in April.
Those who are of the anti-Apple persuasion might be concerned that a mere 19 percent said they expected their next phone to be Android. This is down from 24 percent in April. (BlackBerry was steady at 1 percent.)
When it comes to tablets, there was slight iPad slippage. A more interesting development, however, was the sight of Microsoft's Surface barging in.
Ten percent of the teens surveyed said they owned a Windows tablet and a fulsome 19 percent insisted that their next tablet would be a Windows tablet -- Piper Jaffray specifically referenced the Surface.
Indeed, more teens said they would be buying a Windows tablet than either an Android tablet or the iPad Mini.
And what about the Apple Watch? In April, 17 percent said they'd buy one for $350. Now, a mere 16 percent said they would. Had they suddenly peered inside their piggy banks? Had their parents whispered in their ears that there was no more money available? Or had the teens taken one look at the Apple Watch and thought: "Meh"?
These 7,200 teens, average age 16, were surveyed August 25 through September 30, so not all will have actually seen the real Apple Watch. Still, there might a sobering view of the future here.
When it comes to social networks, teens are even more committed to Instagram. But the most stunning statistic was that Facebook seems to be rapidly disappearing from teen's lives. In April, 72 percent said they used the site. Now, a mere 45 percent admitted to it.
A future without Facebook? Now that is a daring thought.
