Tech Retrospect: Facebook buys WhatsApp and Google launches Project Tango
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Tim StevensFormer editor at large for CNET Cars
Tim Stevens got his start writing professionally while still in school in the mid '90s, and since then has covered topics ranging from business process management to video game development to automotive technology.
The big, multi-billion dollar acquisitions just keep rolling in -- and they keep getting bigger, too. The latest comes courtesy of Facebook, which paid a total of $19 billion in cash, stock, and options for WhatsApp. At first glance that seems like an absolutely preposterous amount of money for an app that many in the US still haven't heard of. But, roll up the numbers plus the angles, and it starts to make a little more sense.
If you're unfamiliar with WhatsApp, it's a heavily messaging-focused social network that has approximately 450 million users, 70 percent active on any given day. That's about one-third of the total users that Facebook can count, but the growth of WhatsApp far outpaces that of Facebook or, really, any other social network out there. By making this acquisition, Facebook gets an instant boost in size, gains a much stronger international userbase, and has a better chance of becoming the de facto SMS replacement.
Indeed, Google was also looking to pick up the company, making a $10 billion offer, according to Fortune. Not long ago acquisition rumors hovered at the now-paltry $1 billion mark. What a difference a year makes...
Google's Project Tango definitely wants the full tour of your new house