Chart-topping pop singer Gwen Stefani, often described as a style icon, has gone and designed a digicam.
The limited-edition (only 3,000 produced) HP Photosmart R607 Harajuku Lovers Digital Camera by Gwen Stefani is turquoise and white with maroon-colored accents including hearts and Japanese kanji and katakana characters. The camera retails for $249 and features extras including a carrying case and charms designed by the singer, as well as a DVD with a Gwen interview, remix track, screensaver and images. The title of Stefani's solo debut, "Love. Angel. Music. Baby." adorns the gadget.
Needless to say, this shooter probably won't appeal to Metallica fans.
"I started Harajuku Lovers because I wanted to design something more creative than a standard merchandise line. So we decided to launch a fashion and accessories line based on the same Japanese influence as my album," Stefani said. "A camera is clearly a modern-day accessory so I thought, 'Why not design a unique, stylish version of it?' So we added it to the line, and it's super-kawaii ('super-cute' in Japanese)."
On Wednesday, the high-octane singer will be presenting talk show host Ellen DeGeneres and members of her audience with the first cameras off the production line. Fans can also get a peek at the camera in action in Gwen's new music video, "Hollaback Girl."