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Startup spoofs Tim Cook's convergence comment with 'Froaster' video

The folks behind The Brydge iPad keyboard case would like to introduce Apple CEO Tim Cook to its new "Cook Ware" product.

David Carnoy Executive Editor / Reviews
Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.
Expertise Mobile accessories and portable audio, including headphones, earbuds and speakers Credentials
  • Maggie Award for Best Regularly Featured Web Column/Consumer
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David Carnoy

Much has been made of Apple CEO Tim Cook recently dismissing the idea of Apple releasing a MacBook-iPad hybrid device, saying such convergence was a "compromise" to the end user.

"You can converge a toaster and a refrigerator," Cook said, "but those things are probably not going be pleasing to the user."

Well, the folks behind the Brydge keyboard case, a Kickstarter project that makes your iPad look and act more like a MacBook Air and has already raised more than $400,000 since it launched last week, have posted a chilling video that roasts (or is it toasts?) Tim Cook a bit with a new "Cook Ware" product.

Ah, the clever things people will do these days for a little publicity.