CNET también está disponible en español.

Ir a español

Don't show this again

Services

Start-ups can dance with elephants

A News.com reader writes that to suggest that start-ups are sentenced to only the dungeons of niche markets is ludicrous.

     

      
    Start-ups can dance with elephants

    In response to the Feb. 19 Perspectives column by Neal Goldman, "The challenge for start-ups":

    Some of your points are right-on, but to make broad generalizations about the start-up and entrepreneurial markets is a mistake. Because of the massive changes in the technology base, I believe that this is the best time for entrepreneurs to look into start-ups.

    The good start-ups know that they can't be an Oracle, a Microsoft, or a Cisco Systems overnight, and to suggest that start-ups are sentenced to only the dungeons of niche markets is ludicrous. Most start-ups have failed over the past few years simply because they just didn't do their homework. They didn't understand their markets, their value, or their technology niche; they didn't know how to enter the market, or how to execute a growth and competitive strategy plan that ensures a sustained and growing position. Start-ups can dance with elephants.

    In addition, the notion that a start-up should design its business to be bought up by a larger company is as stupid as the hopes of entrepreneurs that expected their businesses to go public in eight months. Goldman makes a good point that this should not be their sole strategy. Those days are certainly over. Good companies get started because they have compelling and relevant ideas and want to build a big business. They get bought because they execute along that path from a seed growing into greatness.

    John Furrier
    Palo Alto, Calif.

     

     

        
    Latest Headlines
    display on desktop
    Survey: Most HP workers oppose merger
    Commentary: No miracles, just trade-offs
    Google unveils new pay-for-play plan
    Travel agents get name-your-price tool
    Need a number? Talk to the phone
    IBM talks big on new computing era
    Tools for a more secure Internet
    Lucent rethinks its consulting services
    CA accounting questions rattle techs
    Siemens expects double in mobile market
    CA's books under scrutiny
    EarthLink expands wireless services
    Have AOL's broadband plans hit a wall?
    Kinks and clashes roil IM waters
    Chip-equip orders signal recovery
    IM start-up on crash course with AOL
    Gateway CEO: Sales top seasonal trend
    Giants make waves with wireless plans
    Nokia to share network technology
    This week's headlines