Short Take: Williams-Sonoma, Epicurious.com form alliance
Specialty retailer Williams-Sonoma is linking its online content to food site Epicurious.com, which is home to Gourmet and Bon Appetit magazines. The alliance will give customers one-click access to Williams-Sonoma products related to Epicurious content and recipes. Williams-Sonoma kicked off its online e-commerce initiative with their bridal and gift registry web site, wswedding.com.
Specialty retailer Williams-Sonoma is linking its online content to food
site , which is home
to Gourmet and Bon Appetit magazines. The alliance will give customers
one-click access to Williams-Sonoma products related to Epicurious content
and recipes. Williams-Sonoma kicked off its online e-commerce initiative
with their bridal and gift registry web site, wswedding.com.