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HolidayBuyer's Guide
Tech Industry

Short Take: Perfumania goes e-commerce

Discount retail perfume chain Perfumania, began selling on the Internet on Monday, in a bid to shore up sagging sales in its brick-and-mortar stores. The company, which had $180 million in sales last year, says it will use its brand recognition and retail experience to become a "truly global" perfume marketer. Along with perfumes, the site features information for those interested in becoming Perfumania franchisees outside the United States.

Discount retail perfume chain Perfumania, began selling on the Internet on Monday, in a bid to shore up sagging sales in its brick-and-mortar stores. The company, which had $180 million in sales last year, says it will use its brand recognition and retail experience to become a "truly global" perfume marketer. Along with perfumes, the site features information for those interested in becoming Perfumania franchisees outside the United States.