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Short Take: eToys completes BabyCenter acquisition

eToys is rolling away with BabyCenter in its carriage. EToys says its completed its acquisition of BabyCeter, a site that provides information about babies and pregnancy, as well as thousands of baby products and supplies. Through the deal, eToys said its strengthening the company's ability to target customers from the pregnancy stage through their children's pre-teen years.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
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Kim Girard
is rolling away with BabyCenter in its carriage. EToys says its completed its acquisition of BabyCeter, a site that provides information about babies and pregnancy, as well as thousands of baby products and supplies. Through the deal, eToys said its strengthening the company's ability to target customers from the pregnancy stage through their children's pre-teen years.