Short Take: CKS Group buys Net firm

Marketing agency CKS Group will acquire SiteSpecific, an online marketing and direct response firm in New York City, in an all-stock deal valued at $6.5 million. SiteSpecific offers new media strategy and brand creation, online advertising and promotions, media buying, planning and analysis, direct response programming, and technology consulting. The deal is expected to close in June.

May 16, 1997 12:00 p.m. PT

Marketing agency will acquire SiteSpecific, an online marketing and direct response firm in New York City, in an all-stock deal valued at $6.5 million. SiteSpecific offers new media strategy and brand creation, online advertising and promotions, media buying, planning and analysis, direct response programming, and technology consulting. The deal is expected to close in June.