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Short Take: Blue Martini, Siebel in alliance

Blue Martini Software today announced an alliance with Siebel Systems, a supplier of Web-based, customer relationship management (CRM) solutions. Software maker Blue Martini will integrate its customer interaction system with Siebel front office applications to allow organizations to interact with their customers across the Web, call center and field sales channels by sharing customer, merchandise and transaction information. Blue Martini is based in San Mateo.

Blue Martini Software today announced an alliance with Siebel Systems, a supplier of Web-based, customer relationship management (CRM) solutions. Software maker Blue Martini will integrate its customer interaction system with Siebel front office applications to allow organizations to interact with their customers across the Web, call center and field sales channels by sharing customer, merchandise and transaction information. Blue Martini is based in San Mateo.