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Short Take: About.com, DoubleClick extend ad deal

About.com said it signed a 10-year deal to use DoubleClick's technology to deliver online advertisements. The deal is an extension of a previous relationship between the two companies and marks the longest such proposal for the New York-based online advertising network. About.com publishes more than 700 sites on topics such as arts and entertainment, the Internet, and home decorating.

Stefanie Olsen Staff writer, CNET News
Stefanie Olsen covers technology and science.
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Stefanie Olsen
About.com said it signed a 10-year deal to use DoubleClick's technology to deliver online advertisements. The deal is an extension of a previous relationship between the two companies and marks the longest such proposal for the New York-based online advertising network. About.com publishes more than 700 sites on topics such as arts and entertainment, the Internet, and home decorating.