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New 'Sherlock' trailer ends with three tantalizing little words

How many days till the new season? Because fans want to be Baker Street-bound already after this preview.

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper

We're going to need Sherlock Holmes to help us figure out exactly what is going on in this latest "Sherlock" trailer, released Saturday by the BBC.

We won't drop too many spoilers, but let's just say that three simple words delivered by the master detective at the trailer's end have fans hunting for hidden meanings as intensely as Sherlock sniffs things. Much of the drama on social media revolves around to whom, exactly, Holmes is speaking. There are plenty of shippers out there who are envisioning their wildest dreams fulfilled, and there are an equal number of other fans convinced there is a perfectly innocent explanation.

We're leaning toward the emotion expressed by an all-caps excited Sayantoni Banerjee on You Tube. "I'M SURE THAT BY NOW THEY ARE SIMPLY PLAYING WITH OUR FEELINGS." No doubt about that. The show producers knew that inserting that final line in this trailer was like handing a juicy bone to Holmes' new Bloodhound.

If you can tear your attention away from the final seconds of the trailer, there's a lot going on in the rest of the clip too, including disturbing scenes of the great detective and his friends trapped in what seems to be some kind of dungeon, with possibly some very bad decisions to make.

The fourth season of "Sherlock" premieres January 1, 2017, but after watching these latest 47 seconds of teasing, fans can be forgiving for wishing it were New Year's Eve already.