ScUber is an Uber submarine exploring the Great Barrier Reef
Fans of submarines and fishy puns can book the sub through the Uber app.
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Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming. A member of the Film Critic's Circle, he's covered technology and culture from London's tech scene to Europe's refugee camps to the Sundance film festival.
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File this one under "I can't believe nobody did this sooner": There's an Uber submarine, and it's called ScUber.
The sub has been launched by ride-sharing company Uber and Australian tourist group Tourism Queensland. For the next few weeks, it'll take two intrepid passengers 30 meters underwater to explore the Great Barrier Reef, for just AU$1,500 (roughly $1,000 or £815). And of course, you book it through the app just like a regular taxi.
Let's dive in for a closer look:
Australia's oceans have suffered environmental damage in recent years, but technology is helping to repair and rejuvenate the Great Barrier Reef.